Definition:
Digital marketing, also known as online marketing, is the promotion of brands and products using the internet and other digital communication channels.

Key Channels:

Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results pages (SERPs).

Social Media Marketing: Using social media platforms to connect with customers and build brand awareness.
Email Marketing: Using email to engage with customers, promote offers, and build relationships.
Content Marketing: Creating and sharing valuable content to attract and engage target audiences.
Affiliate Marketing: Partnering with third-party publishers to promote products and earn commissions on sales.
Pay-per-click (PPC) Advertising: Using online advertising platforms to display ads and pay only when users click on them.

Examples of Digital Marketing Activities:

Creating and sharing blog posts, articles, and videos.

Running social media campaigns on platforms like Facebook, Instagram, and Twitter.
Developing email marketing campaigns to promote products and offers.
Optimizing websites for search engines.
Running online advertising campaigns on platforms like Google Ads.

Benefits of Digital Marketing:

Increased Brand Awareness: Reaching a wider audience and building brand recognition.

Targeted Marketing: Reaching specific demographics and interests.
Measurable Results: Tracking and analyzing campaign performance to optimize strategies.
Cost-Effective: Reaching a large audience without the high costs of traditional marketing.

Digital Marketer Role:
A digital marketer is responsible for planning, executing, and analyzing digital marketing campaigns to achieve business goals.